LONDON, UNITED KINGDOM, FEBRUARY 2012: The PNA’s Commercial Manager Maurice Brownjohn has been appointed as a fishing industry ambassador to The Prince’s Charities’ International Sustainability Unit.

The Prince of Wales established the International Sustainability Unit (ISU) to help build consensus on how to resolve some of the key environmental challenges facing the world – these include food security, ecosystem resilience and the depletion of natural capital.  The ISU works with governments, the private sector and non-governmental organisations with the aim of building partnerships to help address these challenges.

The ISU has appointed a group of individuals from the fishing industry around the world, based on their experience and ability to lead change within their sector, as informal advisers to the ISU’s Marine Programme.  This group of individuals continue to provide valuable advice, assistance and support to the ISU Marine Programme.

At the launch of the ISU’s Marine Programme in Fishmongers’ Hall in London, His Royal Highness The Prince of Wales highlighted cases where people are experiencing considerable benefits from managing their fisheries more sustainably. The ISU has profiled the PNA as one of the cases (see http://www.pcfisu.org/marine-programme/pna-tuna-fishery) 

PNA Commercial Manager Maurice Brownjohn commented: “I personally briefed The Prince of Wales on what the PNA is doing and how it has created the world’s largest sustainable tuna purse seine fishery. The PNA looks forward to providing advice to the International Sustainability Unit’s Marine Programme as it takes forward its work to advance sustainable fisheries around the world.”